SIRE | Jongens

We teamed up with Digined to contribute to the SIRE campaign ‘Let boys be boys.’ With this campaign, SIRE aims to challenges educators to think about how to raise their boys. Boys and girls are equal, but not the same. Boys who do not have enough space to experiment and learn on their own terms, tend to underperform, feel insecure and have motivational problems. Check out the other video on our vimeo page.

▸ Agency: Digined
▸ DOP: Michael Zomer

Rabobank | De oudste filmcrew van Nederland

Rabobank’s newest TVC shows that their older demographic is still going strong. To emphasise this message the guys at Ogilvy Amsterdam came up with the idea to gather a crew of Dutch film veterans to shoot the whole thing. We got in the mix to capture this special moment.

The mini documentary we shot behind the scenes added an extra layer of depth to the entire campaign. With the use of a tag on the audience was engaged to discover the entire story on social.

▸ Agency: Ogilvy Amsterdam
▸ DP: Michael Zomer

Fujifilm | Innovation Hub

Together with Scheepens we created a non-linear video presentation for Fujifilm’s new Inspiration hub in Tilburg. Fujifilm built this hub for their scientists to partner with experts from companies all over the world.

During the presentation the guests are introduced to a fictional Fujifilm researcher and his children. These characters explain both the history of Fujifilm and the company’s most recent innovations.
The presentation is projected onto a curved 15 m x 1.5 m screen, using eight 4K beamers. This particular size created screen dimensions of 9:1.

Fun fact: the total resolution for the final videos is 10684 x 1200 pixels.

▸ Agency: Scheepens
▸ DP: Thomas Leermakers

KPN | Compleet Social

If you already use one of KPN’s services the perks can quickly add up when you order other KPN products. To emphasize the simplicity of this process we created six modular video’s that show just how easy it is to watch HBO for free, receive a discount on your phone bill or double the amount of mobile data on your plan. The video’s were used to target specific KPN customers who already purchased a product and would be eligible for the free perks of KPN Compleet when adding another KPN service. You can check out the other five video’s on our vimeo page.

▸ Agency: Digined
▸ DP: Thomas Leermakers

Rabobank | Hypotheek Inloopspreekuur

▸ Client: Rabobank
▸ Agency: Ogilvy Amsterdam
▸ DP: Michael Zomer

Bol.com | Kobo Plus

The Netherland’s largest online retailer asked us to create a video for the launch of their new e-book subscription service: Kobo Plus. It had to showcase the service’s multi-platform use and be visually compelling as well. So we went out and shot this video using only the overhead perspective, shooting straight down all the time.

▸ Client: bol.com
▸ DP: Ewoud Bon

PostNL | Online Frankeren

Together with Isobar we created a rhythmic video promoting PostNL’s new online feature: home printing package postage for small businesses.

Using the idea of arranging objects in parallel or at 90 degree angles (known as ‘knolling’), we created an eye-catching and very well organised 30-second teaser.

Using time-remapping, foley sounds and a basic rhythm the video was complemented with a trippy Pink Floyd-like sound design. The campaign was promoted via social media and narrowcasted at PostNL service points throughout the country.

Fun fact: since the video is a one-taker we spent most of the day frantically putting all the assets back in order after each take.

▸ Agency: Isobar

KeukenConcurrent | Dartbordbord

We teamed up with Scheepens to create a series of five second TV billboards promoting KeukenConcurrent on RTL7. The promos feature famous darts player Michael van Gerwen cooking and prepping food in his kitchen. All six billboards tell a different story, all ending with a twist.

Shooting in a showroom required some serious set dressing to make it feel like a home kitchen.

Fun fact: the traditional Dutch dish ‘boerenkool’ used in this particular video was a real home cooked meal. The ready meals with kale just didn’t look the part.

▸ Agency: Scheepens
▸ DP: Ewoud Bon

KPN | Bedankt

We helped KPN to create hundreds of personalised thank-you videos for their customers, generating a large stream of positive feedback for the brand. Using a custom build videoserver we were able to impress people with a short clip that shows just how much they mean to KPN’s employees. With a simple web interface KPN’s webcare team was able to generate unique video content for their loyal customers featuring their name and/or photo. The short clips were rendered and exported in less than two minutes and uploaded to Giphy to be used on social media like Facebook and Twitter.

▸ Client: KPN
▸ Agency: Digined
▸ DP: Ewoud Bon