PostNL | Online Frankeren
Together with Isobar we created a rhythmic video promoting PostNL’s new online feature: home printing package postage for small businesses.
Using the idea of arranging objects in parallel or at 90 degree angles (known as ‘knolling’), we created an eye-catching and very well organised 30-second teaser.
Using time-remapping, foley sounds and a basic rhythm the video was complemented with a trippy Pink Floyd-like sound design. The campaign was promoted via social media and narrowcasted at PostNL service points throughout the country.
Fun fact: since the video is a one-taker we spent most of the day frantically putting all the assets back in order after each take.
▸ Agency: Isobar