KeukenConcurrent | Dartbordbord
We teamed up with Scheepens to create a series of five second TV billboards promoting KeukenConcurrent on RTL7. The promos feature famous darts player Michael van Gerwen cooking and prepping food in his kitchen. All six billboards tell a different story, all ending with a twist.
Shooting in a showroom required some serious set dressing to make it feel like a home kitchen.
Fun fact: the traditional Dutch dish ‘boerenkool’ used in this particular video was a real home cooked meal. The ready meals with kale just didn’t look the part.
▸ Agency: Scheepens
▸ DP: Ewoud Bon