SIRE | Jongens
We teamed up with Digined to contribute to the SIRE campaign ‘Let boys be boys.’ With this campaign, SIRE aims to challenges educators to think about how to raise their boys. Boys and girls are equal, but not the same. Boys who do not have enough space to experiment and learn on their own terms, tend to underperform, feel insecure and have motivational problems.
▸ Check out the second video here.
▸ Agency: Digined
▸ DOP: Michael Zomer